Dear colleagues,
We trust you are well and enjoying the summer.
Our Insights & Analytics team in Johannesburg has released the latest international arrivals data for the first half of 2026, giving us an early look at how our North American markets are performing.
January to June 2026 Arrivals Update
- United States: Arrivals are down 1.3% compared to the same period in 2025.
- Canada: Arrivals are up 63.4% compared to the same period in 2025.
You can download the full report (Table B) here.
With the year still unfolding, now is a great time to keep South Africa top of mind with your clients. To help you do that, we’re excited to share the latest Tourism in South Africa with Trevor Noah campaign, Don’t Say We Didn’t Tell You, developed by the Tourism Business Council of South Africa (TBCSA) and Tourism Marketing South Africa (TOMSA), in collaboration with South African Tourism (SAT).
In this latest campaign, Trevor Noah answers the questions travelers are asking about South Africa with the humor he's known for. Along the way, he introduces them to the people, places and experiences that make our country unforgettable.
The campaign assets are ready to use and can easily be added to your website, social channels, client emails, and presentations. We hope you'll share them with your clients and followers to help inspire more travel to South Africa.
Campaign Assets: https://tbcsa.travel/gallery/
Watch on YouTube & share the video with your clients: https://www.youtube.com/watch?v=OBHFyQ9ozz4
Suggested Caption for use in your promotions: South Africa has a story worth telling. And we're inviting the world to experience it. Don't Say We Didn't Tell You.
Thank you for your continued support and for helping us share South Africa's story. We look forward to welcoming even more travelers to our beautiful country.
Warm regards,
South African Tourism North America
