Dear colleagues,
We trust you are well and are making the most of the busy fall travel season. Our Insights & Analytics business unit in Johannesburg has just released the latest tourist arrivals covering January - September 2025, and once again, North America shows strong, steady growth.
It's clear our collective efforts are paying off as the growth story continues across both the US and Canada.
January - September 2025 Arrivals Snapshot:
- Arrivals from the United States are up 6.5% compared to the same period last year.
- Arrivals from Canada have increased 13.8% over the same period.
The numbers tell a powerful story of resilience, teamwork and shared purpose. With just a few weeks left in 2025, let’s keep the momentum going and finish the year on a high.
Download the full data – Table B – here.
Let’s Build on This Growth Together
To help you inspire even more clients, we encourage you to continue sharing our brand campaign: South Africa awaits – Come Find Your Joy.
