South African Tourism and U.S.-based global non-profit Tourism Cares are proud to announce the launch of the Meaningful Travel Map of South Africa, a dynamic digital resource that connects the global travel trade and mindful travelers to tourism experiences rooted in sustainability, cultural preservation, and community empowerment.
“South Africa’s landscapes, wildlife, and cultures are among the richest and most diverse in the world, and we recognize the importance of safeguarding them for generations to come,” said Darryl Erasmus, Chief Operations Officer at South African Tourism. “The launch of the Meaningful Travel Map of South Africa allows us to spotlight the remarkable efforts of local tourism changemakers and invite the world to experience South Africa in a more conscious and meaningful way.”
Showcasing Impactful Travel Experiences
The Meaningful Travel Map of South Africa features a curated selection of community-based tourism initiatives, social enterprises, conservation programs, cultural heritage projects, and sustainable accommodations. Each experience has been carefully evaluated for its positive social, environmental, and cultural contributions.
Travelers can discover everything from wildlife rehabilitation centers and indigenous-led cultural tours to eco-lodges that reinvest in community development and organizations focused on preserving South Africa’s pristine coastlines. The Map encourages travelers to move beyond traditional itineraries and form deeper, more impactful connections with the people and places of South Africa.
