Dear *|FIRSTNAME|*, The Mall Luxury Outlets in Florence and Sanremo are next up in our series ‘Waterstone: Our People, Culture and Community.’

We are proud to present this next issue in our series focusing on the people, culture and communities that make up our diverse Waterstone Collection. Throughout the series we will continue to introduce you to people who are passionate ambassadors for their local cultures and communities. In this edition we focus on the people and new experiences that make The Mall Luxury Outlets in Florence and Sanremo way more than just a place to shop.

View The Mall Luxury Outlets - Sanremo's new video

“When I think of The Mall Luxury Outlets, I never think about a company that builds and runs luxury malls, I rather see a close-knit group of people driven by a common deep passion for fashion and beauty. Our desire is to share that passion with our guests, making our malls the perfect ambience for this never-ending love story. Day by day we make sure that every single element and service of our luxury malls — the exclusivity of our fashion brands, the Italian design architecture, the exquisite food, our warm welcome and special services, combine to create a magic alchemy that makes our guests' experience unique and unforgettable. Even more, we desire for you to fall in love with Florence and Sanremo through our new experiences, highlighting inimitable sceneries, incredible landscapes, art, history, flavors, colors and nature that will definitely conquer your client’s hearts."

— Giorgio Motta, General Manager, Kering

The Mall Firenze and The Mall Sanremo allow visitors to live an experience beyond traditional shopping through a unique blend of fashion, environment, and hospitality. What really makes the experience unique, however is how passionate each team member is about their work. According to Giorgio Motta, the general manager of The Mall Luxury Outlets quoted above, "good workers do good things, but if you love what you do, you can realize extraordinary things". The Mall has built its team with this in mind; each member must demonstrate a palpable enthusiasm for their role, in order to add to your client's expereince.when they visit.

A visit to The Mall begins at the Welcome Lounge, where guests are greeted by ambassadors Christina Mikota in Sanremo or Simone Quadri in Florence. After accompanying guests on a personalized visit of the grounds, the ambassadors provide important information and an update on any current promotions. A team of Personal Shopping Assistants are also on hand to help guests find exactly what they’re looking for, whether it’s a few new pieces or an entirely new look. As evidenced by The Mall’s team, kindness, professionalism, accessibility, and a warm smile are the key ingredients to enhance the experience of guests from all over the world.

Prior to your clients’ arrival, the partnership relations manager dedicated to the North American market, Rossella Vitale, is at your service, ready to share her enthusiasm and product knowledge with you. Always smiling, Rossella taps into her passion for beauty and fashion to help you craft unique experiences for your clients.

Christina Mikota   Rossella Vitale   Simone Quadri

The Mall Firenze and The Mall Sanremo can now organize a range of exciting activities to enhance your clients’ overall experience. At The Mall Firenze, guests can take an amazing ride with a Vintage Car, cruise through the Tuscan Hills with a Ferrari or a Vespa, discover the art of Italian cuisine with a gourmet chef, interact with nature on a Safari tour at Fattoria di Maiano, or hike through the beautiful surroundings. At The Mall Sanremo, consider a helicopter ride over the beautiful landscapes of the Riviera of Flowers and Côte d'Azur, or admire the coastal landscapes from the sea by embarking on an unforgettable boat experience. Taste Sanremo’s finest regional specialties on a gourmet food tour, or explore the surrounding jewels of the “Riviera dei Fiori”. These are just a few examples of the experiences that can be arranged with The Mall Luxury Outlets, click here to review the complete range of options to consider for your clients.

Rest assured that The Mall Luxury Outlets takes the health and safety of your clients as its primary responsibility; we are pleased to share the health and safety protocols being enforced in both locations.

1. Consider the complimentary services of a Personal Shopping Assistant to help create a new look for your clients

2. Receive an immediate local tax refund on purchases at The Mall's Tax-Free Lounge

3. Access the V.I.P. Lounge by Poltrona Frau at The Mall Firenze to relax, work, try on purchases, store shopping bags, or enjoy a complimentary refreshment

4. Savor excellent Italian dishes at The Mall's restaurants, ToscaNino in Florence and AdHoc in Sanremo

5. Enjoy the benefits of My Luxury Wallet, in either Florence or Sanremo, a program of benefits exclusively for travel advisors to offer to their clients

Travel Advisor Contact Information:
Rossella Vitale  |
Americas Tourism Marketing Key Account Mgr
+39 02 879131384

Learn more about The Mall Firenze here and The Mall Sanremo here or read our My Mall Magazine here.

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Lynne Partridge
Vice President
Marcelo Vazquez
President & CEO
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